Guia En Lanzarote and sustainibility

SUSTAINIBILITY FOR ECOLANDLOVERS - GUIA EN LANZAROTE

Sustainability is the central axis of all the activities carried out by Guia En Lanzarote, both from an environmental, social and economic point of view.

Guia En Lanzarote is a Biosphere Company, it is part of the Biosphere sustainable Lifestyle program and it is certified as a Sustainable Company by this organization since 2022. 

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Based on this commitment, I carry out my daily work following the principles of the 2030 Agenda, integrating the Sustainable Development Goals (SDGs) into every decision that guides my work and continuous improvement actions.
This plan summarizes how I apply these principles in the three areas that define my way of understanding tourism: environmental, economic, and social sustainability.

Environmental Sustainability

Through my personal brand, Guía En Lanzarote, I dedicate much of my effort to protecting the natural environment and promoting environmental education, mainly working on SDG 11 and SDG 15.

My work is focused on protecting and enhancing the island’s natural and cultural heritage, fostering a model of active tourism that balances enjoyment and conservation.
The main actions include:

• Promoting respect for and conservation of Lanzarote’s natural and cultural heritage, both during guided routes and in the company’s communications.

• Designing experiences linked to local heritage, combining hiking, history, and traditions.

• Creating small-group routes to minimize the impact on such a fragile territory.

Economic Sustainability

Guía En Lanzarote firmly believes in an economic model that drives responsible growth, local employment, and cooperation among businesses as engines of sustainable development. For me, collaboration is key to strengthening the island’s economic fabric and moving towards a more balanced and resilient form of tourism.

For this reason, I am part of several associations and networks with a clear focus on sustainability, such as Green & Human, Slow Business Club, EcoActiva Canarias, and the Tourism Federation of Lanzarote, actively participating in joint initiatives aimed at continuous improvement, innovation, and shared responsibility.

I am committed to generating value in the local economy by collaborating with small local businesses in the provision of complementary services. An example of this is the cooperation with La Casa del Vino Canario or Bodegas Rubicón, where we organize wine tasting and enotourism experiences that integrate local products, culture, and sustainability.

This approach reinforces SDG 8 (Decent Work and Economic Growth), SDG 9 (Industry, Innovation, and Infrastructure), and SDG 17 (Partnerships for the Goals), consolidating an economic model that prioritizes collaboration, innovation, and positive community impact.

Social Sustainability

In the social sphere, I focus on people’s well-being, equality, and education (SDGs 3, 4, 11, 16, and 17).

• I implement health and safety measures, with emergency protocols established for each activity.
• At an educational level, I develop awareness and training activities on sustainability, offering talks or workshops for private groups and collaborating with academic institutions and local networks.
• Since the end of 2023, I have been working on the Ecohuchas project —a solidarity initiative through which a financial contribution from each booking is donated to local social organizations, thereby strengthening the positive impact on the island’s community.
• I take part in occasional actions in support of social inclusion for the most disadvantaged groups on the island, such as the Christmas toy collection campaign organised by the Lanzarote Tourist Federation.

My social commitment is also reflected in the choice of suppliers: the gifts offered to clients at the end of each route come from La Jabonaría a Granel, a social enterprise based in Tenerife that employs people in vulnerable situations and promotes responsible, plastic-free consumption.

At Guía En Lanzarote, I understand sustainability as an ongoing journey of improvement, where every action counts.
Collaborations with local businesses, educational projects, environmental awareness, and social initiatives such as Ecohuchas are clear examples of how tourism can become a tool for positive transformation.

The future of the island —and of tourism on it— depends on everyone’s ability to act with coherence, respect, and responsibility.
My purpose is to continue building a more human, more conscious, and more territory-connected tourism model, where every experience contributes to the well-being of people and the preservation of the landscape that surrounds us.